An email I received today.....a very positive step forward:
SYDNEY, 19th February 2012: Two provocative television commercials cleverly highlighting the plight of factory farmed animals will be launched tomorrow, for immediate screening on free to air television channels as community service announcements (CSA’s).
The CSA’s have been produced by a coalition of media and creative professionals for Voiceless, the animal protection institute. With Academy Award winning producer, Emile Sherman, mentoring the creative development, the advertisements deliver hard-hitting messages about the reality of pig and chicken production in Australia.
Renowned actor and Voiceless Ambassador, Hugo Weaving, provides a voiceover for the commercials and is advocating their message of animal protection. “This year 10 billion animals worldwide and 500 million in Australia will suffer lives of pain and distress in factory farms. If I treated a dog the way pigs and chickens are treated on these farms, I'd likely be prosecuted,” said Mr Weaving.
One CSA reveals how pregnant pigs are confined in sow stalls, small cages barely larger than the animal’s body, while the other exposes the health problems suffered by many meat chickens, which are crammed into sheds with up to 60,000 birds.
The campaign, Factory Farming: the truth is hard to swallow, was initiated by Dr Charlie Teo, member of the Voiceless Council who delivered the 2012 Australia Day Address. “I wanted to help Voiceless talk to consumers through the captivating language of film, and help to lift the veil of secrecy that hides factory farming,” Dr Teo said.
The CSA’s are supported by a street poster campaign in Melbourne, Sydney and Brisbane, online advertisements across the ninemsn network, and an interactive micrositethat takes users behind the closed doors of a factory farm. They will also capitalise on the results of a consumer survey released by Voiceless today.
The survey of 1,000 randomly selected Australians was commissioned by Voiceless and conducted in late 2011. It revealed that:
· 82% believe sow stalls should be banned in Australia, when informed how the devices are used and the effect they have on pregnant pigs.
· 80% think battery cages should be banned in Australia, when told of the cruelty they inflict on layer hens.
· 4 out of 5 (83%) Australians would support laws that ensure food animals have access to the outdoors, other animals and enough space and natural materials to carry out their natural behaviours.
· More than 2/3 of Australians (67%) consider animal welfare to be “important” or “very important” when making decisions about what food to buy, while 25% consider it to be “somewhat important”.
· 90% think food should be labelled by its method of production
Emile Sherman said, “We are not out to shock people with these ads. We simply want the Australian public to think about where their food comes from, and to look further into factory farming.”
Voiceless isn’t prescriptive when it comes to eating meat or going vegetarian or vegan – it aims to equip people with the information necessary to make informed decisions.
“Ultimately, each of us must respond to animal cruelty in our own way and the response is often a journey, where the starting point is learning the truth that lies behind your fork,” said Dana Campbell, Voiceless CEO.
The CSA’s were directed by David Colin, who last year was nominated for a Young Director Award at Cannes, and produced by Tom Gibson of Film Construction and freelancer Stephanie Beattie. The street posters were photographed by Sean Izzard and produced by Cameron Gray of Pool, with creative support from Lee Turner of Cream Studios.
Cruelty has many faces.
Doesn't make you think of this.....
Even though that is what it is.
Any milk you drink is supporting the exploitation of cows. For more information about this, please go searching :)
Luckily....there are lovely things like this.....
Made of things that actually can SERVE your body like soy beans; giving you protein and (yes!) calcium.
It ends up looking like this.....
Doesn't look too different does it?
And if you don't like that.....how about something like these?
It's very easy to make change.
A simple decision like choosing soy milk over normal milk, drinking black coffee or tea, can help save cows from abuse and exploitation.
Besides that....how about the fact that milk isn't helping YOU at all?
Simple decisions......big steps......
Make the change.
"It is not a revolution to liberate one species on the backs of all other species"
Speech I stumbled across by Dr. Steven Best. Friends viewing who are not Vegan, maybe only watch the first half or so (if you're interested)....Vegans go ahead and watch the whole thing!
Here we are presented with the hard truths about Veganism. We are a tiny, tiny minority. We have no power. Our "enemies" are so powerful and only get stronger, more powerful and more rich by the day. So, what can we do? How do we be more relevant? How do we fight the war for EVERYONE that only a few people seem to care about?
That's the truth (in my opinion). Ultimately Vegans are fighting a war for all humans, all animals and our whole planet. We have taken on the information about climate change, land usage, deforestation, fossil fuels, the animal holocaust and health and decided to DO SOMETHING while more people just turn a blind eye and continue doing the same things over and over again. Although: as Steven Best says, is simply ABSTAINING from meat and dairy actually DOING anything at all? It's a sad thought. Ultimately am I achieving anything by not eating these things? Probably not. All I am doing is relieving my own conscience.
So I end up selfish? Giving up things that taste delicious to me and make my life so simple in the name of not being selfish, I somehow loop back to only doing this things to make myself feel better? Good lord...
What I have to do (according to Steve) is more action. If you care so much about animals, go and adopt one from a shelter. If you care so much about the planet, join hands with "environmentalists" and help get our Vegan numbers up that way.
Here is the speech.....I've jotted down one of my favourite quotes below:
"We are the only movement with a non-violent ethic. Because leftists believe in killing animals so long as you do it humanely. That is the highest conciousness they can raise. That they can rise to. Environmentalists believe in hunting and killing and eating animals so long as you do it "sustainably" and keep the populations in tact. Well we believe in the value of each and every individual and sentient life and we are completely unique in that. So that's the good news.....we are indispensable to a viable future."
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